When your website is up to WCAG accessibility standards, it will cater to a wider more inclusive audience. Visitors of various abilities will receive a positive website experience, which can lead to higher satisfaction, and engagement rates.

An accessible website often aligns with search engine optimization (SEO) best practices. Accessibility features such as clear headings, descriptive image alt text, and structured content make it easier for search engines to understand and index your site. As a result, your website’s visibility in search engine results can improve, leading to higher organic search traffic.

Search engines like Google have expressed a commitment to accessibility. Meeting accessibility standards can contribute positively to your website’s search engine ranking. Additionally, Google’s algorithms are becoming increasingly sophisticated at evaluating website accessibility. By providing an accessible experience, your website gains favour with both users and search engines.

An accessible website sets you apart from competitors who might not prioritize accessibility. In an era where social responsibility and inclusivity are highly valued, showcasing your commitment to digital accessibility can attract socially conscious consumers, potentially giving you a competitive edge.

By ensuring your website is accessible to people with disabilities, you tap into a substantial market segment that often gets overlooked. Approximately 27% of Americans and 22% of Canadians report some form of disability. By providing an inclusive experience, you broaden your potential customer base and open doors to new markets.

Sources: https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.html, https://easterseals.ca/en/disability-in-canada-facts-figures

Many organizations and government entities include accessibility requirements in their Request for Proposals (RFPs). Having an accessible website can increase your chances of winning contracts and business opportunities, as you demonstrate your ability to meet these specific requirements.

Accessibility is more than a business advantage; it’s often a legal requirement. Various countries, including the United States, have laws in place that mandate accessibility for websites serving the public. Ensuring your website complies with these laws helps you avoid potential legal issues and associated costs.

Prioritizing accessibility sends a clear message about your company’s values and commitment to inclusivity. It enhances your brand’s reputation and fosters a positive image, resonating with customers who appreciate ethical and considerate practices.

Designing with accessibility in mind often results in clean, well-structured code and content. This can lead to a website that’s easier to maintain, with fewer bugs and compatibility issues. Over time, this can lead to cost savings in terms of development and maintenance efforts.

Technology evolves rapidly, and accessibility considerations can make your website adaptable to emerging technologies. Ensuring your website is accessible now sets a foundation for a more flexible and scalable digital presence that can easily adapt to new devices and innovations.