You’ve created this beautiful chic brand with delicate colors. It fits your company persona and the target consumer culture perfectly. Now you’re ready to create the website of your dreams that will make you a zillionaire! But wait… your web designer informs you that your brand colors don’t have enough contrast for WCAG 2.0 accessibility and that your brand colors need to change! Wait! What?! This will change your whole brand’s look and feel!
